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Chapter 10: How Content Governance Will Facilitate Media Company Transformation
Content is the number one challenge for brands today. The ability to tell an integrated brand story across the social web requires internal planning, cross team collaboration, coordination between...
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Chapter 11: Structuring Your Teams to Become a Content Driven Organization
There isn’t a right way or wrong way to structure your content teams. Every company is different. Culture, leadership and business objectives vary and are often times dynamic. This usually results in...
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Your Brand: The Next Media Company -- Expion
Presentation I gave for Expion customers about "how" brands are becoming media companies.
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Your Brand: The Next Media Company - Silicon Valley Social Media Council...
Presentation for the Silicon Valley Social Media Council Summit "SVESMC".
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Brand Storytelling - Leveraging Employees To Feed The Content Engine
A webinar I did with Newscred - Brand Storytelling - Leveraging Employees To Feed The Content Engine.
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Social Business: The Evolution to a Media Company
The evolution to a media company requires a social business and content strategy.
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Michael Brito Interview With EveryoneSocial - Social Business Defined
Interview with Michael Brito and Cameron Bain from EveryoneSocial about social business. s
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Your Brand Sucks: Turning Sentiment into Opportunity
New Microsoft eBook: "Your Brand Sux – Turning Sentiment Into Opportunity – A Social Intelligence Guide for Marketing". A big thank you to all of the amazing thought leaders that contributed to...
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Elevate Your Content Marketing With These Six Powerful Platforms
Content marketing vendors like Newscred, Contently, Percolate, SocialFlow, OneSpot and Outbrain can help marketers elevate their content marketing game.
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Mobilizing Employees to Feed the Content Engine
A presentation I gave at the Employee Advocacy Summit in Atlanta #EASummit14
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An Analytics-Driven Approach to Becoming an Effective Brand Publisher (CaaS)
An Analytics-Driven Approach to Becoming an Effective Brand Publisher - Content as a Service (CaaS)
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An Analytics-Driven Approach to Becoming a Brand Publisher - White paper (CaaS)
An Analytics-Driven Approach to Becoming an Effective Brand Publisher - Content as a Service (Caa
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Deploying Social Media For Brand Storytelling & Customer Engagement
Presentation for the PageUp Conference in Dallas Texas about brand storytelling, content strategy and social media.
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How "Content as a Service" Will Help You Become an Effective Brand Publisher
The Content as a Service (CaaS) model is meant to address both the external challenges of reaching your target audience; and also the barriers you face internally. The goal of CaaS is to ensure that...
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2014 Social CEO Report by CEO.com
According to new research from Domo and CEO.com, more business leaders than ever before are jumping into social media but they aren’t necessarily taking full advantage of these tools.
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The Non-Perpetrators Guide To Personal Branding
The Non-Perpetrators Guide To Personal Branding by Michael Brito - presented to a group in Silicon Valley
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Activating Employees to be Brand Storytellers
The "no-fluff" slide deck that show’s "how" to launch employee advocacy networks and tell and share brand stories across their personal social media channels.
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Break-Through Storytelling Starts with Analytics
Keynote presentation for the #SocialTools15 conference in San Francisco - October 27 & 28. The focus is using data and analytics to drive more effective storytelling and content strategy.
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What's Trending Is @You - TEDx Sonoma County.
Michael Brito inspires us to think critically about ourselves, our personal brand, and the legacy we want to leave in this digital age. What to do and not to do when building your personal brand. TedX...
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