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Breakthrough Storytelling Starts With Analytics #dsphilly16
Programs, campaigns, content and even paid media must start with understanding your audience.
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Breakthrough Storytelling Starts with Audience Analytics - Digital Summit in...
A session on social media marketing using data to drive content strategy: Breakthrough Storytelling Starts with Audience Analytics - Digital Summit in Detroit #DSDET
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The Future of Data-Driven Communications
Data-driven storytelling; building B2B audiences and influencer marketing to build real-time content strategy. Leveraging Crimson Hexagon for real-time social listening.
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Audience Intelligence: Using Social Data to Inform Content, Paid Media and...
Webinar slides from webinar with Crimson Hexagon. Topics covered were social listening, audience intelligence, paid social, influencer marketing and media relations.
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Participation Marketing: Mobilizing Employees to Participate and Become Brand...
Participation Marketing will convince business leaders to think hard about employee advocacy as a business strategy that has many positive business outcomes. Internally, it will engage employees and...
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Scaled Influence: Winning the War of Brand Relevance B2B Influencer Marketing
An eBook about B2B Influencer Marketing written by Michael Brito and Kriselle Laran that helps technology companies think strategically about activating influencers to tell the brand story.
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Your Brand: The Next Media Company -- Expion
Presentation I gave for Expion customers about "how" brands are becoming media companies.
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Your Brand: The Next Media Company - Silicon Valley Social Media Council...
Presentation for the Silicon Valley Social Media Council Summit "SVESMC".
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Brand Storytelling - Leveraging Employees To Feed The Content Engine
A webinar I did with Newscred - Brand Storytelling - Leveraging Employees To Feed The Content Engine.
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Using Social Data to Win the War of Brand Relevance - B2B Marketing Forum
A presentation about using social data to inform marketing and communications programs -- 2018 B2B Marketing Forum by Marketing Profs
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Winning The War Of Brand Relevance With Data Driven Storytelling
A presentation on audience and social data and how it can create brand relevance. #SMWTO - Social Media Week Toronto 2018. - Social Media Marketing - Social Media Strategy - Brand Relevance
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2018 Digital Transformation Media & Influencer Analysis
A quick summary of the media and influencers who are writing about and discussing digital transformation in 2018. This data can help inform all marketing and communications programs.
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2018 Artificial Intelligence Media & Influencer Analysis
A quick summary of the media and influencers who are writing about and discussing Artificial Intelligence in 2018. This data can help inform all marketing and communications programs. #AI...
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Future of Work: 2018 Media & Influencer Analysis
A quick summary of the media and influencers who are writing about and discussing the future of work and digital workplace in 2018. This data can help inform all marketing and communications programs.
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Unified Communications: 2018 Media & Influencer Analysis
A quick summary of the media and influencers who are writing about and discussing Unified Communications and technology in 2018. This data can help inform all marketing and communications programs.
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Meeting Solutions: 2018 Media & Influencer Analysis
A quick summary of the media and influencers who are writing about and discussing "Meeting Solutions" and "Video Conferencing in 2018. This data can help inform all marketing and communications programs.
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Data Science: 2018 Media & Influencer Analysis
A quick summary of the media and influencers who are writing about and discussing data science and analytics in 2018. This data can help inform all marketing and communications programs.
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Security Information And Event �Management (SIEM):2018 Media & Influencer...
A quick summary of the media and influencers who are writing about and discussing Security Information And Event Management (SIEM) in 2018. This data can help inform all marketing and communications...
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The Giving Keys: Integrated Marketing Plan
This presentation was created by my daughter who's a senior in High School. This plan was prepared for her involvement in DECA, which prepares emerging leaders and entrepreneurs in marketing, finance,...
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2018 IT Security Audience Analysis
The security audience was built using varying combinations of bio and content searches within public social profiles.
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