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Using Social Data to Win the War of Brand Relevance - B2B Marketing Forum
A presentation about using social data to inform marketing and communications programs -- 2018 B2B Marketing Forum by Marketing Profs
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Winning The War Of Brand Relevance With Data Driven Storytelling
A presentation on audience and social data and how it can create brand relevance. #SMWTO - Social Media Week Toronto 2018. - Social Media Marketing - Social Media Strategy - Brand Relevance
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The Giving Keys: Integrated Marketing Plan
This presentation was created by my daughter who's a senior in High School. This plan was prepared for her involvement in DECA, which prepares emerging leaders and entrepreneurs in marketing, finance,...
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The Giving Keys Integrated Marketing Plan 2019
This is a presentation my daughter did for a DECA conference in January 2019. DECA is a High School club for students interested in business, marketing and entrepreneurship.
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An Analytics-Driven Approach to Becoming a Brand Publisher - White paper (CaaS)
An Analytics-Driven Approach to Becoming an Effective Brand Publisher - Content as a Service (Caa
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Deploying Social Media For Brand Storytelling & Customer Engagement
Presentation for the PageUp Conference in Dallas Texas about brand storytelling, content strategy and social media.
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How "Content as a Service" Will Help You Become an Effective Brand Publisher
The Content as a Service (CaaS) model is meant to address both the external challenges of reaching your target audience; and also the barriers you face internally. The goal of CaaS is to ensure that...
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2014 Social CEO Report by CEO.com
According to new research from Domo and CEO.com, more business leaders than ever before are jumping into social media but they aren’t necessarily taking full advantage of these tools.
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The Non-Perpetrators Guide To Personal Branding
The Non-Perpetrators Guide To Personal Branding by Michael Brito - presented to a group in Silicon Valley
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Activating Employees to be Brand Storytellers
The "no-fluff" slide deck that show's "how" to launch employee advocacy networks and tell and share brand stories across their personal social media channels.
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Break-Through Storytelling Starts with Analytics
Keynote presentation for the #SocialTools15 conference in San Francisco - October 27 & 28. The focus is using data and analytics to drive more effective storytelling and content strategy.
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What's Trending Is @You - TEDx Sonoma County.
Michael Brito inspires us to think critically about ourselves, our personal brand, and the legacy we want to leave in this digital age. What to do and not to do when building your personal brand. TedX...
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Audience Intelligence: Using Social Data to Inform Content, Paid Media and...
Webinar slides from webinar with Crimson Hexagon. Topics covered were social listening, audience intelligence, paid social, influencer marketing and media relations.
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Participation Marketing: Mobilizing Employees to Participate and Become Brand...
Participation Marketing will convince business leaders to think hard about employee advocacy as a business strategy that has many positive business outcomes. Internally, it will engage employees and...
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Scaled Influence: Winning the War of Brand Relevance B2B Influencer Marketing
An eBook about B2B Influencer Marketing written by Michael Brito and Kriselle Laran that helps technology companies think strategically about activating influencers to tell the brand story.
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The Audience Behind Digital Transformation 2019
A quick audience analysis of those discussing topics related to digital transformation and the evolution of business in 2019. #digitaltransformation #businesstransformation
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Multi-Channel Media Intelligence | Michael Brito @Britopian
Multi-Channel Media Intelligence is a methodology that dissects all media publications in order to uncover insights and identify market whitespace for public relations and media experts.
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Multi-Segment Audience Intelligence | Michael Brito @britopian
Multi-Segment Audience Intelligence is a data-informed methodology that dissects various online audiences in order to identify unique insights and audience whitespace.
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PRSSA: How to Build Your Brand and Stand Out from the Competition
This is a presentation that I did for the San Jose State University PRSSA chapter. It was all about student personal branding using social and digital channels. SJSU
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IT Decision Makers: Audience Cluster Analysis | Michael Brito
A slide that segments the IT audience into smaller sub-groups of engineers, developers, CIO/CTO and security architects. This type of audience analysis is meant for B2B marketing.
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